GODFREY CHEGE, THE ACCOUNTANT

International marketing involves the same basic marketing tools, concepts, techniques used in domestic marketing. Differences arise in terms of applications of these fundamental domestic marketing practices to international markets, which are characterized by complex environmental differences and conditions. International Marketing and Domestic Marketing: Domestic marketing is the production, promotion, distribution and selling of goods and/or services within the borders of the country of the company origin. International Marketing involves production, promotion, distribution and selling of goods and/or services outside the country borders. International marketing becomes complex due to the host country government polices, political and economical situations, social and cultural difference as well as competition. Product Orientation: Every company believes that it has a superior quality product based on quality and features. Because of this they feel that the customer will ...

I am not a marketer but having taken a minor course in International Marketing while at the university, I know one or two concepts in this important subject. I happened to lead a finance department for more than 8 years in a major film production house in Kenya. One of the areas that I got very much interested is where we would sell our shows. Distribution channels were limited and entries into the available one were not easy.  First off, A marketing channel is ‘an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task’. This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. This ‘value’ can take many forms depending upon the requirements of the customer. The relationship between the value of the product and the shopping experience is particularly important and the...

The agency theory attempts to explain the conflicts of interest among corporate constituencies, including those between corporate ‘insiders,’ such as controlling shareholders and top managers, and ‘outsiders,’ such as minority shareholders or creditors. These conflicts all have the character of what economists refer to as ‘agency problems’ or ‘principal-agent’ problems. ‘Agency problem’—in the most general sense of the term—arises whenever the welfare of one party, termed the ‘principal’, depends upon actions taken by another party, termed the ‘agent.’ The problem lies in motivating the agent to act in the principal’s interest rather than simply in the agent’s own interest.

I had difficulties understanding the concept of BALANCING DEDUCTION and BALANCING CHARGE. These were my class notes below. I hope they will help in your case. The rates used refers to Kenya case only. In case of queries, you know how to get me.

The simplest notion of tax incidence (formal incidence) concerns the question of who is assessed to pay a tax. Thus, the formal incidence of an income tax falls on the income earner; the formal incidence of a petrol tax falls on the petrol company. On the other hand, the tax burden is the person or institution that eventually bears the responsibility of paying the tax (who carries the burden created by tax imposition).

Globalization and liberalization has substantially influenced the nature of industrial relations (IR) policies being followed by employers. This has reduced the power of trade unions. Some social scientists caution that severe social tensions will result from acute economic inequality that will result from these policies in the next few decades (Towers, 1997; Szell, 2001). They see a severe weakening of countervailing power in society as well. The frameworks of IR of different organisations in the new environment are being oriented to new business exigencies. Strategic shifts in management's approach to manage IR are noticeable at covert as well as overt levels (Venkata Ratnam, 2001; Saini, 2003). These are resulting in new types of negotiated settlements, which reflect a greater degree of employee cooperation (Venkata Ratnam, 2003).

The following would be some objectives of setting up a good storage system:

Inventory management, or inventory control, is an attempt to balance inventory needs and requirements with the need to minimize costs resulting from obtaining and holding inventory.

Having worked in a supermarket set up, a large building materials store and studying a course in Materials and Stores Management, I know and understand a few concepts regarding inventory management. Here we go.

TRACING THE LABOUR LAW AND RIGHTS MOVEMENT EVOLUTION IN KENYA FROM INDEPENDENCE TO DATE (2014)

How taxes, government expenditure have helped Kenya in achieving the three functions of fiscal policy namely resources allocation function, distribution function and stability of the economy.

A private foreign investment is an investment made by a private individual or a private entity in a foreign country.

I thought I would make a great surgeon, but hey, I never wanted to be near doctors wielding needles! I landed in Accountancy. I am happy here .What about the rest of my Team at Dreamcatcher Productions Ltd? Watch their stories here Dreamcatcher Productions Team At my free time, I visit New Life Home to give a helping hand. I play with the kids, baby sit, feed them and take them to bed. I share my free time with them and it's fun.   On weekends, more so on Saturdays, I try my hands on rally driving and navigation. I am not yet there. I attend Abdul Sidi Rally Academy. It's dangerous, expensive, difficult, but the fun is worth it. Driving and travelling around the country side, away from hustle and bustle of town is my way of renewing my energy away from Excel Sheets and ERPs. Blogging wasn't by thing until I enrolled for a Management Degree Program. During my academic research, I could'nt really get what I wanted. This blog is the place where...

Dividend policy is the policy used by a company to decide how much it will pay out to shareholders in dividends. Part of the profits are kept in the company as retained earnings and the other part is distributed as dividends to shareholders.

  According to Bruton (1998), Import Substitution is substituting the imported goods with the locally produced goods in order to meet the internal demand.

A multinational firm mostly regarded as Multinational Corporations (MNCs) is a firm that views the world as consisting of unique parts and markets to each pat differently.

Regionalism encompasses efforts by a group of nations to enhance their economic, political, social, or cultural interaction. Such efforts can take on different forms, including regional cooperation, market integration, development integration, and regional integration.

In introducing a product in a foreign market, the, marketer must decide whether to use standardization strategy or adapt the product. The following are some factors that would affect choice of product introduction to a foreign market using the two concepts above.

A company can chose to go international due to the following reasons

HOW DOES DOMESTIC MARKETING DIFFER FROM INTERNATIONAL MARKETING?