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DOMESTIC AND INTERNATIONAL MARKETING

International marketing involves the same basic marketing tools, concepts, techniques used in domestic marketing. Differences arise in terms of applications of these fundamental domestic marketing practices to international markets, which are characterized by complex environmental differences and conditions. International Marketing and Domestic Marketing: Domestic marketing is the production, promotion, distribution and selling of goods and/or services within the borders of the country of the company origin. International Marketing involves production, promotion, distribution and selling of goods and/or services outside the country borders. International marketing becomes complex due to the host country government polices, political and economical situations, social and cultural difference as well as competition. Product Orientation: Every company believes that it has a superior quality product based on quality and features. Because of this they feel that the customer will
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DECISIONS BY INTERNATIONAL MARKETERS IN DESIGNING OPTIMAL CHANNELS SYSTEM

I am not a marketer but having taken a minor course in International Marketing while at the university, I know one or two concepts in this important subject. I happened to lead a finance department for more than 8 years in a major film production house in Kenya. One of the areas that I got very much interested is where we would sell our shows. Distribution channels were limited and entries into the available one were not easy.  First off, A marketing channel is ‘an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task’. This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. This ‘value’ can take many forms depending upon the requirements of the customer. The relationship between the value of the product and the shopping experience is particularly important and the ski
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TYPES, NATURE OF CONFLICTS, AGENT COSTS AND RESOLUTION IN AGENT RELATIONSHIP IN AN ORGANIZATION

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The agency theory attempts to explain the conflicts of interest among corporate constituencies, including those between corporate ‘insiders,’ such as controlling shareholders and top managers, and ‘outsiders,’ such as minority shareholders or creditors. These conflicts all have the character of what economists refer to as ‘agency problems’ or ‘principal-agent’ problems. ‘Agency problem’—in the most general sense of the term—arises whenever the welfare of one party, termed the ‘principal’, depends upon actions taken by another party, termed the ‘agent.’ The problem lies in motivating the agent to act in the principal’s interest rather than simply in the agent’s own interest.
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BALANCING DEDUCTION OR BALANCING CHARGE

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I had difficulties understanding the concept of BALANCING DEDUCTION and BALANCING CHARGE. These were my class notes below. I hope they will help in your case. The rates used refers to Kenya case only. In case of queries, you know how to get me.
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TAX INCIDENCE AND BURDEN

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The simplest notion of tax incidence (formal incidence) concerns the question of who is assessed to pay a tax. Thus, the formal incidence of an income tax falls on the income earner; the formal incidence of a petrol tax falls on the petrol company. On the other hand, the tax burden is the person or institution that eventually bears the responsibility of paying the tax (who carries the burden created by tax imposition).
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CHALLENGES THAT TRADE UNIONS ARE FACING DUE TO GLOBALIZATION AND LIBERALIZATION OF ECONOMY.

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Globalization and liberalization has substantially influenced the nature of industrial relations (IR) policies being followed by employers. This has reduced the power of trade unions. Some social scientists caution that severe social tensions will result from acute economic inequality that will result from these policies in the next few decades (Towers, 1997; Szell, 2001). They see a severe weakening of countervailing power in society as well. The frameworks of IR of different organisations in the new environment are being oriented to new business exigencies. Strategic shifts in management's approach to manage IR are noticeable at covert as well as overt levels (Venkata Ratnam, 2001; Saini, 2003). These are resulting in new types of negotiated settlements, which reflect a greater degree of employee cooperation (Venkata Ratnam, 2003).
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BENEFITS OF A GOOD STORAGE SYSTEM:

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The following would be some objectives of setting up a good storage system:
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